Some of you may be wondering what I mean exactly by Big Marketing in a Small World. Yes, I have taken Geography and do indeed know the world isn't quite that small... However, in terms of marketing your business, the world can be VERY small! When one customer has a good or bad experience with your product in California, for example, within minutes, someone in Tokyo could know about it. Marketing can resolve these differences in brand image versus identity, which is where the "Big" part of this blog comes in.
It is increasingly difficult to target customers whose attention span is always decreasing. Trust me, I'm a current college student, so I know this movement first-hand! However, in order to capture our attention, businesses don't always need to spend millions on campaigns. It may be my small-town background, but I believe the companies who pay attention to customers are the ones who survive. Flashy advertisements on the sides of buses don't necessarily work for our generation.
It is increasingly difficult to target customers whose attention span is always decreasing. Trust me, I'm a current college student, so I know this movement first-hand! However, in order to capture our attention, businesses don't always need to spend millions on campaigns. It may be my small-town background, but I believe the companies who pay attention to customers are the ones who survive. Flashy advertisements on the sides of buses don't necessarily work for our generation.
Plain and simple...Marketing is not rocket science. It requires paying attention to your customers and making sure they know where to find you!
With a strategic combination of social media, branding, and grassroots marketing, any business (no matter its size!) can expand into this complex world known as consumerism.
